What would you do if one of your largest competitors attempted to force a takeover, your supply chain was obliterated, and your cash cow business imploded — almost overnight?
With all the time that companies invest in strategic planning, it’s surprising how little true strategy emerges. We see financial plans and near-term tactics, but few firms position themselves more than one or two chess moves ahead. Then unexpected waves of change submerge plans and upend the competitive order.
R&D is accelerating in the vital field of brain-machine interfaces (BMI). Elon Musk recently disclosed in a Clubhouse interview that at Neuralink, his BMI venture, a monkey is playing video games via neural implants. He also made some signature provocative projections like his ultimate goal of connecting brains with a powerful AI. “The future of the world will be controlled by the combined will of the people of the earth.” He said, “That might be the most important thing that a device like this achieves.”
