What would you do if one of your largest competitors attempted to force a takeover, your supply chain was obliterated, and your cash cow business imploded — almost overnight?
Most stories about cultured meat or vegetable-based meat substitutes emphasize the profound environmental and health benefits. Those benefits are vital and true, but I want to focus on whether lab-made meat can compete as a business.
Rogue waves – radical systemic changes – are hitting business harder, faster and more often. Their violent impact has changed how companies win at strategy. Everyone gets hit by them, but some companies ‘flip their kayaks faster’ and take share while their competition simply try to tread water.
