When It Doesn’t Stay in Vegas

R&D is accelerating in the vital field of brain-machine interfaces (BMI). Elon Musk recently disclosed in a Clubhouse interview that at Neuralink, his BMI venture, a monkey is playing video games via neural implants. He also made some signature provocative projections like his ultimate goal of connecting brains with a powerful AI. “The future of the world will be controlled by the combined will of the people of the earth.” He said, “That might be the most important thing that a device like this achieves.”

Digital technologies change our world at a breakneck pace. They frequently leave government regulators in their dust as they race away. California is keeping pace with a technology that will dramatically impact our lives: self-driving taxis, or “robotaxis.”

Rogue waves – radical systemic changes – are hitting business harder, faster and more often. Their violent impact has changed how companies win at strategy. Everyone gets hit by them, but some companies ‘flip their kayaks faster’ and take share while their competition simply try to tread water.