25,000 people from 197 countries attended the just-concluded UN Climate Change Conference of the Parties (COP26) in Glasgow. Heads of state, Nobel laureates, and celebrities made solemn pronouncements. Corporate leaders touted green commitments. All urged the world to achieve net-zero carbon emissions by 2050.
With all the time that companies invest in strategic planning, it’s surprising how little true strategy emerges. We see financial plans and near-term tactics, but few firms position themselves more than one or two chess moves ahead. Then unexpected waves of change submerge plans and upend the competitive order.
It’s all because of our culture! you’ve heard it over and over again. You’ve probably even said it. People fret about their companies’ struggle to position themselves for the future, and they lay the blame on their culture.
