Most stories about cultured meat or vegetable-based meat substitutes emphasize the profound environmental and health benefits. Those benefits are vital and true, but I want to focus on whether lab-made meat can compete as a business.
In 2020, wildfires scorched 45 million acres (18 million hectares) in Australia, and fifty-eight thousand wildfires burned 10.27 million acres (4.16 million hectares) in the United States. California suffered an estimated $100B total economic cost from wildfires in a single year. Beyond numbers, people who faced incinerated homes and apocalyptic orange skies endure a lasting emotional impact.
Rogue waves – radical systemic changes – are hitting business harder, faster and more often. Their violent impact has changed how companies win at strategy. Everyone gets hit by them, but some companies ‘flip their kayaks faster’ and take share while their competition simply try to tread water.
