Why David and Goliath are the Same!

When It Doesn’t Stay in Vegas

Rogue waves – radical systemic changes – are hitting business harder, faster and more often. Their violent impact has changed how companies win at strategy. Everyone gets hit by them, but some companies ‘flip their kayaks faster’ and take share while their competition simply try to tread water.

With all the time that companies invest in strategic planning, it’s surprising how little true strategy emerges. We see financial plans and near-term tactics, but few firms position themselves more than one or two chess moves ahead. Then unexpected waves of change submerge plans and upend the competitive order.