Why David and Goliath are the Same!

In 2020, wildfires scorched 45 million acres (18 million hectares) in Australia, and fifty-eight thousand wildfires burned 10.27 million acres (4.16 million hectares) in the United States. California suffered an estimated $100B total economic cost from wildfires in a single year. Beyond numbers, people who faced incinerated homes and apocalyptic orange skies endure a lasting emotional impact.

Most stories about cultured meat or vegetable-based meat substitutes emphasize the profound environmental and health benefits. Those benefits are vital and true, but I want to focus on whether lab-made meat can compete as a business.

What would you do if one of your largest competitors attempted to force a takeover, your supply chain was obliterated, and your cash cow business imploded — almost overnight?